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Today, in 2025 we see a ton of media outlets, media companies and all sorts of content out there for consumption, and there are so many angles to take and do what hasn’t been done before. We see restaurants, hotels, vacation spots and so much more that use content creation to help market themselves and their product.

From Gary Vaynerchuk’s article Content Is King, But Context is God he gives a really good explanation on the problem facing content creators and what they put out there. People need to watch what they post and especially if it lacks the most important thing, context. So much of what social media is truly lacks context and consumers have to be vigilant in what they see or chose to engage online.

One of the other important things he talks about being a content creator is respecting your platform. All the platforms have their own target audience, for example Facebook typically has an older demographic and these brands/content creators would be wise to understand this before posting. It’s about your audience, not you. It’s imperative to post and make content the audience will enjoy, it’s not for you after all.

Another item from the article i thought was the most important, was when he said be consistent and self aware- talking to the content creators. I feel like this is one of the most important things tio remember when creating content. With social media, everything is out there, your reposts, likes, comments, everything. It all becomes a part of your brand, so chose carefully and navigate all the different platforms with that in mind.

I enjoyed this article, and i really like the content creator who posted this article. I’ve been a fan of his work before, snd i think this gives a really good insight into the important stuff, it’s a good insight for those wanting to get into content creation.